There seems to be a trend of shortening the URL these days. Some established names in this industry are bit.ly and adf.ly. But Facebook, Google and Youtube have recently joined the race. Microsoft tried to hop in too, but something is really weird about it.
As the UK blog My Microsoft Life noticed, some employees of Microsoft’s Bing have recently started publicly tweeting with the binged.it URL. Seattle PI confirmed with Microsoft that it has been used internally and is likely to be made public soon. But what actually is odd about binged.it is that it’s actually one character longer than Bing’s own domain, complete with the .com part. Sure, many Bing search query URLs are going to be much longer, but then why not just shorten them using the Bing.com domain or something smaller? I don’t know how much Microsoft paid for the Bing domain, but I’m sure it wasn’t cheap. And wasn’t part of the point to be shorter than Google? Why not spring for bin.gd or something?
Now summarizing the whole story we can surely conclude that Google’s shortener, goo.gl, is just 5 characters. Facebook’s is merely 4 characters. The recent entrants in URL shortner, Bing’s is 8 characters. Bing.com is 7 characters. So we better call this attempt of Microsoft as Fa.il.
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